Toni Smailagic

Toni Smailagic is a natural light photographer currently based in Jacksonville, FL. Born in Bosnia, his family relocated to Jacksonville when he was nine due to the War when they fled as refugees. Toni studied International Business at UNF before moving to Paris to pursue a career in photography.

With a focus in fashion, he developed his skills working in Paris, New York, Miami and Los Angeles, building a noteable client base including Valentino, Sony, and Patricia Field. He also developed models with agencies including Wilhelmina and Ford.

Being called back to his roots in Jacksonville, Toni allowed the unique lens he saw the city’s budding culture through to advance his style into a dynamic melding between fashion, street and socio-political photography. His unique perspectives, intellect and ability to play with natural light allow him to make powerful statements through strikingly beautiful images.

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